Masterclass on Sales Leadership by Professor Philip C. Zerrillo | PGP MFAB

In a high-stakes business environment, sales leaders are expected to be part strategist, part forecaster, and part motivator. In this exclusive masterclass with Professor Philip C. Zerrillo, gain powerful tools to make sense of data, optimise resource allocation, and motivate your team to deliver measurable results.

Why Attend:

• Preview the PGP MFAB Experience - Witness ISB’s blend of academic depth and business applicability designed for family business leaders.
• Smarter Forecasting - Learn how to anticipate market movements and plan a sales strategy that is agile and grounded in insight.
• Effective Allocation - Understand how to make critical resourcing decisions that align with growth objectives.
• People-First Leadership – Gain actionable tools to inspire, coach, and lead high-performance sales teams.

About Professor:

Philip C. Zerrillo, Visiting Faculty at ISB, is Professor of Marketing at Sasin School of Management and a leading expert in brand management, distribution strategy, and sales leadership. He holds chaired professorships at Jose Rizal University (Philippines) and HELP University (Malaysia), and has taught at top institutions including Kellogg, Hebrew University, and Sun Yat Sen University. A master of the case method, Dr Zerrillo combines deep academic insight with global business experience, advising organisations and boards across Asia.